How to Get EV Charger Installation Customers (Marketing Guide)
The Short Answer
The five highest-ROI marketing channels for EV installers: Google Business Profile (free, 40–60% of leads), direct outreach to auto dealers, manufacturer installer directories, review-driven referrals, and $300–$800/month local Google Ads. Skip Facebook Ads and Yelp — poor ROI for this trade.
You don't need to be a marketer to fill your calendar. You need to be present in exactly five places and consistent about one thing: asking for reviews after every job.
Channel #1 — Google Business Profile
Free. Set up in 45 minutes. Verify with a postcard or phone call. Add 15+ install photos, weekly posts, and reply to every review within 24 hours. This channel alone drives 40–60% of your first-year leads.
Channel #2 — Auto Dealer Outreach
Every EV sold at a dealership needs a home charger. Walk in with a business card, a portfolio of clean installs, and a $50-off referral incentive for their sales team. Twenty visits = usually 2–4 recurring referral sources.
Channel #3 — Manufacturer Directories
- ChargePoint Certified Installer directory
- Wallbox Pro Installer list
- Tesla Certified Electrician (via manufacturer application)
- Enphase installer network
- ClipperCreek recommended installers
Channel #4 — Review Machine
Ask every single customer for a Google review at handoff. Send the direct review link via text within 2 hours of finishing. Target: 30 reviews in your first 90 days. This single habit outperforms $1,500/mo in ads.
Channel #5 — Local Google Ads
Start at $300/month targeting 'ev charger installer near me', 'level 2 ev charger installation', 'tesla wall connector installer'. Set max CPC at $6. Expect 4–8 leads per month at $40–$75 per lead.
What NOT to Do
- Facebook Ads — poor targeting for this intent-driven trade
- Yelp Ads — expensive and low conversion
- Angi / HomeAdvisor — junk leads, race to the bottom on price
- SEO agencies for the first 6 months — you can't afford them and Google Business does the heavy lifting
The complete outreach scripts and email templates
The full dealer-outreach script, property-manager email sequence, review-request text templates, and Google Ads targeting file are inside the $39 EVCharger Academy course. Plug them in and go.
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Frequently Asked Questions
How long until I see leads?
Google Business generates first inquiry within 2–4 weeks of setup. Dealer outreach: 2–6 weeks. Reviews compound after month 3.
Do I need a website?
Yes, but a one-page Squarespace or Wix site is enough. Google Business is where the leads actually come from.
What's the CAC (customer acquisition cost)?
Blended: $28–$62 per residential install. Commercial: $180–$450 per customer, but LTV is 10x higher.
Should I hire an agency?
Not until you're at $30k/month recurring. Before that, DIY the five channels above — cheaper and better ROI.
What about content marketing / blogging?
Great long-term play, low short-term ROI. Add it in month 6+ once your operations are stable.
Related Guides
Michael Rivera
Texas Master Electrician with 12+ years in the trade and 500+ EV charger installations. Lead instructor at EVCharger Academy.
Learn Michael's full install-business system in the $39 EVCharger Academy course.